Whether if your an employee or a business owner we wanted to create a page where we can share ideas that will help you grow professionally.
To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.
The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.
Install the on hover Pin It button for a great visual reminder that makes it easy for users to pin images from your site.
Note: Pinterest cautions that there’s no hover interaction on touchscreens, so if you’re mostly interacting with people on mobile devices, the button will not be helpful for you.
Every platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business.
Nyerr Parham offers advice about using Pinterest to locate online influencers who already have the attention of your target audience. She writes, “Start by following them and repinning the content you like. Go ahead and like their pins and make thoughtful comments. This can be a good first step in relationship-building.”
When Mari Smith pinned The State of Social Ads [Infographic], a company took the time to offer an insightful comment on the information illustrated in the infographic.
Take the time and make the effort to comment on influencers’ pins to encourage relationships that result in visibility with new audiences.
Last year, Pinterest added business pages to their offerings.
Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.
Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.
It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.
Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).
Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.
Want to add more information to a pin?
Pinterest has five types of rich pins that let you add topic-specific details to a pin.
- Article pins include the headline, author, story description and link
- Product pins include real-time pricing, availability and where to buy
- Recipe pins include ingredients, cooking times and serving info
- Movie pins include ratings, cast members and reviews
- Place pins include an address, phone number and map
Decide which kind of rich pin you want to apply for, add the appropriate metatags to your site and validate your rich pins.
Use rich pins to give users more relevant information about the pins that interest them.
Many businesses share content on Pinterest that they don’t share elsewhere.
Find out if businesses whose blogs you follow are on Pinterest by searching for them either with Pinterest search or by doing a Google search (e.g., HubSpot on Pinterest).
Connect with your trusted content providers on Pinterest to see what else they have to offer.
Don’t let Pinterest’s casual style keep you from engaging with commenters.
Target is a good example of a business that gets right in there to greet each person by name and offer timely responses. Users take notice when businesses engage in conversations.
Make sure your social media community managers respond to the comments and questions users post on pins.
To make sure your boards and pins look as inviting as they can, it’s a good idea to pay attention to the size of your images.
Caitlin Muir points out that long, skinny pins are the most clicked-on image sizes.
“They drive traffic because they require you to click on them so you can see the full size [to read them].”
Looking for ways to collaborate with clients and prospects on Pinterest?
One way is to create a group board and invite users to pin to your board.
While others can contribute to the board, as the creator, you will be the only person able to change the board’s title and description. You can also remove pinners and any inappropriate pins from the board.
To learn more, take a look at Pinterest’s Top Group Boards with 1000 boards to choose from or browse Pin Groupie’s directory of Pinterest community boards.
People want easy, digestible information. This type of information lends itself quite well to infographics.
Spend a few minutes on Pinterest and you’ll quickly find thatinfographics are one of the images people like, as well as repin.They’re also an excellent way to drive traffic to your website.
Andreea Ayers shares how an infographic she created and shared on a Pinterest board received 30,000 repins.
Even if your business doesn’t create any infographics of its own, share the ones you like and think are beneficial to your clients.